What is rack rate?

Rack rate refers to the standard rate at which a hotel room is typically sold without any discounts or promotions. It is the highest price that a hotel charges for a room and is usually listed on the hotel's website or in their brochure. Rack rates can vary depending on factors such as the type of room, seasonality, location, and amenities offered.

While the rack rate is the official price for a hotel room, guests can often negotiate a lower rate through various means such as booking directly with the hotel, joining loyalty programs, or taking advantage of special discounts or promotions. It is always worth asking for a lower rate, especially if the hotel has empty rooms or if you are staying for an extended period.

Overall, rack rates provide a baseline for pricing hotel rooms, but they are often flexible and subject to negotiation. It is important to consider factors such as demand, competition, and timing when booking a room to ensure the best possible rate.